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Traditional TV Networks vs Streaming Platforms: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and online